Hi everyone, it’s Betina here!

Let me take you behind the scenes of Clara’s story and the journey we’ve been on as a family. Who is behind Clara? Who creates the content you see? Who’s that blonde, unconventional dude dancing with her? And where is mamma? Well, here we are! And today, I’ll share our story like never before.

Dream big, work hard—this is where it all started. One night, sitting on the couch, Clara turned to me and said, “Mamma, I want to go to New York and have an art show there, like Frida Kahlo.” Without hesitation, I said, “YES, we can try. But it will take hard work and sacrifices.” That moment was life-changing for all of us. I think, deep down, I had been waiting for a way to help Clara build a future. That “yes” became my biggest challenge and our family’s biggest adventure.

When Clara started elementary school, we quickly realized she wouldn’t have the kind of “regular life” most people imagine. I felt the weight of uncertainty and kept asking myself—and asking Carlo—what will her future look like? How can we give her purpose and joy in life?

At first, I thought about making Clara a digital influencer. With my background in marketing and Clara’s ability to inspire people with her happiness and unconditional love, it seemed like the perfect fit. Clara was only ten years old when I created her first social media accounts, hoping to share her light with the world.

Then, art entered our lives, and it was like magic. Clara’s paintings, combined with her story, created something truly powerful. Today, Carlo and I dedicate ourselves full-time to Clara’s brand. We have invested all our energy, time, and resources into building a future with Clara and for Clara. This isn’t just about providing for her; it’s about creating something meaningful together as a family.

But over the years, this journey has grown beyond Clara. It’s no longer just about her—it’s about the message she carries. It’s about the power of inclusion, showing the world that everyone has value and that differences are beautiful. We’re not just creating a brand; we’re breaking barriers and inspiring change.

A special thank you to Carlo—Clara’s dad and my husband—for believing in my craziest dreams, for your endless patience, and for making it all happen together. You are the blonde, unconventional dude dancing with Clara, always bringing light and laughter to our journey.

P.S. I couldn’t finish this without saying how much I appreciate Davi—our son—because he is the coolest one. He’s had to go through so many sacrifices, and it’s not always easy being Clara’s brother with everything that entails. Davi, your love, support, and strength mean the world to me. 💙

To all of you reading this, thank you for being part of our story and for supporting our mission to dream big, work hard, and build a world where inclusion truly matters. 💛

With love,

Betina